The GE Imagination Market – Giving “Imagination at Work” a whole new meaning
November 12, 2008
Ever wonder what your ideas are worth? GE is attempting to find out just that. Welcome to the GE Imagination Market, the stock market of innovation powered by the new ideas of regular GE employees from around the world. How does it work? Step one is to get a good idea. After that, the rest is easy! Just log into the GE Imagination Market and submit your idea… providing a detailed description, some supporting material, and a justification of why it makes sense to do. GE’s Greenlight innovation team will then review your idea and, if they like it, will release it into the market where people buy and sell it as if it were a stock. It’s a forum for discussion and a platform for driving business model innovation throughout the GE businesses.
So what’s the new hot idea on the market? What’s the next big innovation just waiting to hit the GE businesses? Now you can decide! Thanks to the GE Imagination Market, each and every GE employee now has the opportunity to make his or her voice heard on a global scale. Dream big and you could win big with the GE Imagination Marketplace!


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